D2C: Big Brands in Mexico are Redefining Direct-to-Consumer Sales
The consumer landscape is undergoing a radical transformation. Historically, most products from large corporations reached our hands through intermediaries, with self-service stores being the primary distribution channel. However, we're now seeing clear signs of change; major companies are bypassing these traditional channels to connect directly with the end consumer. This approach—Direct-to-Consumer (D2C)—goes beyond optimizing logistics. It opens the door to deeper customer relationships, enhanced brand experiences, and stronger loyalty.
Convenience, Delivered. One of the first to adopt this model was The Coca-Cola Company. What began as a home water delivery service evolved into a platform offering soft drinks, milk, and juices straight to consumers’ doors. With options for recurring deliveries, preferential pricing, and exclusive perks, Coca-Cola is redefining convenience while building a closer relationship with its customers.
Congelados La Huerta, a leader in premium frozen foods, has launched its own e-commerce store with direct-to-door delivery and exclusive online promotions. Similarly, Grupo Lala is embracing the trend through its mobile app and digital platform, offering a full catalog of dairy products directly to consumers.
These companies are doing more than just selling online—they're owning the customer experience and leveraging valuable data to drive growth. And this is possible now thanks to the maturity of Mexico’s digital consumer market.
Why D2C Matters for Your Business
This isn’t just about streamlining logistics—it’s a strategic shift with real business impact:
A Personalized Brand Experience
Every interaction—from product recommendations to customer service—becomes a chance to deepen the consumer relationship.
Predictable Revenue Through Subscriptions
Scheduled deliveries and subscription models allow brands to forecast demand, optimize inventory, and build steady revenue streams.
Stronger Customer Loyalty
Direct connections eliminate the competition of the retail shelf. With loyalty programs, exclusive deals, and regular engagement, brands can nurture long-term relationships.
Full Access to Customer Data
Removing intermediaries gives brands a complete view of customer behavior, preferences, and trends—fueling smarter decisions.
Could This Be Your Opportunity?
Subscription-based commerce, powered by owned e-commerce platforms, is proving to be a highly profitable model with enormous growth potential.
There are clear opportunities for companies in sectors like personal care, beauty, gourmet or specialty foods, pet supplies, office goods, school materials—and even curated "subscription boxes" for books, wines, or artisanal goods. The common thread? Surprise, personalization, and home delivery convenience.
At Puntoasterisco, we help brands explore new possibilities. From developing your online sales platform to designing the experience of every touchpoint of communication, we’re here to help you navigate the change. Let’s knock new doors together.
