Market Research

Our approach towards results is linked to a strong belief in the power of market research—both qualitative and quantitative—as essential tools for gathering strategic insights into our target markets. Through meticulous studies, we deliver timely information that not only informs decision-making but also fuels our creative process with precision and purpose.
Market Research
We explore netnographic research, gathering and analyzing data tailored to specific industries or sectors. Our qualitative studies range from focus groups and microsessions to interactive and sensory ethnographies, in-depth interviews, mystery shopping, and evaluations for new product launches, among others. For quantitative insights, we delve into consumer habits, brand positioning, satisfaction levels, market share, campaign reach, competitor analysis, and effectiveness assessments. Our methods include face-to-face, telephone, and online surveys, among others. Utilizing Big Data, we craft anthropometric intelligence to decode behavior and connections, especially within focus groups active on social networks. Every service we offer is customized to fit your unique needs and the project's current stage. We're here to collaborate closely and effectively with you.

Contact us

¿Tienes un proyecto, marca o empresa que necesita ayuda en estrategia de branding? Nos encantaría platicar de cómo Puntoasterisco® puede ayudarte. Por favor contacta a nuestro departamento de nuevos negocios y agendemos una cita.

Read our privacy policy

©2004-2024 Puntoasterisco®. Rights reserved.
Read our privacy policy.