Overcoming Indifference: Design as an Act of Peace

This September 21st, in the framework of the International Day of Peace, we pause to think about something deeper than a simple wish. Peace, in its essence, is not a static state or an agreement signed on paper. It's a process, a daily action woven with empathy, dialogue, and, above all, with conscious decisions.

Here, at the intersection of creativity and strategy, we know that design and social innovation have a leading role in this project. Because peace, in its most genuine sense, is something that's designed: a practice centered on people, their environment, and their real needs, to connect with purposes that transcend.

Design for peace invites us to think with a systemic approach. It reminds us that problems don't have an isolated origin; they are deeply interconnected. That's why a well-thought-out communication action has the power to transform society.

Social innovation for peace transcends a simple act of will; it's a discipline that fosters intersectoral collaboration. In each of these actions, from the small local project to the large global campaign, we can promote a culture of peace based on dialogue, empathy, and mutual respect.

At puntoasterisco, we firmly believe in this type of design: one that not only seeks beauty, but also sows a seed of peace in everyday actions.

Join the Action

To join the celebration of this International Day of Peace, we've designed a special kit. We invite you to download social media assets and use them to spread a message of peace.

We also leave you links to some of the most relevant institutions that receive donations to act on the fronts that need them most:

• Amnesty International
• Doctors Without Borders

The power of one is never insignificant when you consider the multiplying effect. Let's be part of the change.

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