Every proposal involves a process of understanding your vision of the project, and the areas of communication opportunities to approach your clients. The development will take a structured, documented and supported methodology, where the results presented, from our experience, are the most assertive proposals.
Our proposals, implicitly, will be generated with attachment to universal values, such as respect for life, people's dignity and respect for the environment. In addition to this, the particular values of each of the projects we work with will be understood and transmitted.
We declare to develop the ideas from their conception, stroke and color selection, by means of autonomous processes and on which we can proclaim our own authorship. Our work may be influenced by visual trends and artistic currents, respecting a limit towards copying or direct imitation, avoiding plagiarism. In the case of brand development, it implies not resorting to the use of pre-existing icons (from stock or libraries), or other graphics developed by third parties. Regarding typographic use, typographic fonts generated by third parties may be used, as long as they have the appropriate licenses for use.
We are committed to authenticity vs. misleading advertising. Not only as a code of ethics, but as an assertive communication strategy, in which if benefits of a product or service are offered that are not real, the desertion in the purchase experience will be greater; we will accompany our clients to identify their true value differentiators and thus avoid using partial, false, fraudulent or unverifiable statements, in relation to their advertising communication pieces.
Puntoasterisco is a proudly Mexican brand and as far as possible, if the strategy is compatible with our clients' approach, we will propose ideas that proudly reflect our roots and promote our regional identity. Likewise, we will use images that promote respect among people without making distinctions by race, gender or other stereotypes, avoiding promoting attitudes of discrimination or denigration against individuals, groups or minorities.
"Creativity is the second most important
value of an agency. Ethics must be the first"