Success Story Cercasel: Digital Transformation for a Leading Brand in Perimeter Solutions
Success Story
Cercasel: Digital Transformation for a Leading Brand in Perimeter Solutions
Brand Overview
Client: Cercasel
Since: 2010
Location: Mexico – Nationwide
Industry: Industrial – Manufacturing
Services: Digital Marketing
FB: Cercasel Diseño Perimetral
IG: @cercasel
About Cercasel
Cercasel is a Mexican company with over 15 years of experience in manufacturing, marketing, distributing, and installing fencing systems for residential, industrial, and security applications. Since its founding on June 27, 2007, Cercasel has built a solid presence in the Mexican market by offering comprehensive perimeter solutions—and has since expanded operations to Colombia, bringing its expertise to new audiences.
A Strategic Alliance Since 2010
Our partnership with Cercasel began in 2010, at a time when their digital ecosystem was still in its early stages. Since then, we’ve worked hand in hand to shape an inbound communication strategy that not only strengthened their brand identity, but also delivered real business results.
Brand Goals with Puntoasterisco
As a leader in perimeter design and security, Cercasel aimed to boost its digital presence, expand its reach, and attract new business opportunities. That’s where we came in—offering creative, results-driven solutions to support their growth.
Our Work
1. Strategic Website
As part of the overall strategy, we redesigned and optimized Cercasel’s website. The goal: to create a modern, intuitive user experience with clear architecture tailored to both B2B and B2C audiences—while staying true to the brand’s identity.
A standout element was the development of a custom online quoting system—an industry-first at the time. This tool allowed users to request quotes quickly and accurately, becoming a key lead generation channel.
We amplified this with Google Ads (SEM) campaigns focused on high-intent, industry-specific keywords. The result? A steady stream of quote requests and a conversion rate close to 20%, making this a highly profitable acquisition channel.
2. Social Media
We led the launch and management of Cercasel’s Social Media channels. The strategy focused on showcasing products and connecting with potential clients nationwide through visual, educational, and strategic content tailored to their target audience.
We also ran lead generation campaigns with messages and targeting aligned to customer profiles.
This approach was successfully adapted for Cercasel Colombia’s social channels, allowing the brand to connect more effectively with the local audience and strengthen its international footprint.
3. Cercasel App
As part of their digital evolution, we proposed and developed the Cercasel App—a tool that allows users to create realistic photo montages with Cercasel products in their own spaces.
This innovation has become a powerful asset both at the point of sale and in customer decision-making, positioning Cercasel as a user-centered brand.
Highlights
Social Growth
Facebook: 17,000 followers
Instagram: 4,000 followers
- Steady increase in online quotes with a 20% close rate
- Professional, consistent presence across web and social
- Proprietary digital tools that enhance customer experience
- A digital strategy focused on real business outcomes
Cercasel is a clear example of how a well-executed communication strategy, backed by effective digital tools timely implemented, can transform a traditional company into a competitive, profitable digital player.
At Puntoasterisco, we’re passionate about helping brands grow with strategies that deliver real impact. We believe in the power of creativity and data to fuel sustainable growth.
#WeGrowTogether by taking projects to the next level.
#Puntoasterisco #SuccessStory #Cercasel #PerimeterDesign #Branding #DigitalMarketing #CreativeStrategy
