More Than 20 Years Building Relevance: Puntoasterisco Once Again Among Guadalajara’s Top Advertising Agencies
Today, we are proud to celebrate that Puntoasterisco has been named one of the Top 10 advertising agencies in Guadalajara for 2026, according to Marketing4eCommerce México, as part of a selection featuring some of the city’s most representative agencies within the creative and advertising industry.
This recognition is especially meaningful to us because it reflects a journey we have been building for more than two decades, in an industry that never stops changing and constantly challenges us to learn, question, and find new ways to approach advertising.
It also reminds us of something we have always believed: an agency’s relevance is not built overnight.
It is built project by project, idea by idea, and brand by brand, through the ability to evolve, adapt, and continue creating without losing sight of what makes each brand unique.
A Journey Built Brand by Brand
For more than two decades, Puntoasterisco has worked alongside companies from different industries to discover, build, and communicate what sets them apart.
To us, a brand has never been just a logo, a campaign, or a social media post. It is a story, a personality, and a way for a company to present itself to the world. Above all, it is what allows a business to connect with people and remain in their minds.
That is why our work is based on an integrated approach in which strategy, branding, creativity, design, and communication come together to transform ideas into brands with direction, identity, and purpose.
First, we understand. Then, we create. Finally, we build solutions capable of generating value both for businesses and for the people they want to connect with.
Being part of this ranking is, in many ways, a recognition of a journey shaped by this way of understanding our work.
Understanding Change to Stay Relevant
The advertising industry is constantly evolving.
Platforms change. Formats change. Conversations change. Audiences change. And so does the way people interact with brands.
Yet one thing remains: the need to build brands that can connect in authentic and relevant ways.
Consumers today have access to more information, more choices, and more stimuli than ever before. That is why authenticity, clarity, and the ability to deliver real value are becoming increasingly important for brands that want to stand out.
Throughout our journey, we have learned that evolving does not mean chasing every trend. It means knowing how to interpret change. It means understanding what each business needs and turning that knowledge into ideas that truly make sense.
Research before creating. Listen before communicating. Question before proposing.
And always remember that behind every strategy there is a business looking to grow and people hoping to find something they can genuinely connect with.
That balance between experience, creativity, and adaptability is a fundamental part of the way we work.
Guadalajara Is Part of Our Identity
Growing from Guadalajara has allowed us to be part of a city with a business, technology, and creative community that continues to evolve.
Here, we have built relationships, developed projects, discovered talent, learned from other companies, and supported brands from different industries through different stages of growth.
That is why being recognized among the best advertising agencies in Guadalajara carries a special meaning for us.
We are part of a competitive, dynamic, and constantly changing market, where brands are expected to innovate, agencies are challenged to bring forward new ideas, and consumers continue to raise their expectations.
In an environment like this, staying relevant requires much more than simply keeping up with what is happening. It means understanding change, identifying opportunities, and continuing to create ideas that generate meaningful value.
This recognition motivates us to keep raising the standard of how we approach strategy, creativity, and communication, while continuing to contribute our own perspective to an industry that challenges us to evolve every day.
Getting Here Is Only Part of the Story: We Keep Adding the Asterisk
Being named one of the Top 10 advertising agencies in Guadalajara in 2026 is something we celebrate with pride, but above all, with gratitude.
To our clients, for trusting us and allowing us to turn their challenges into ideas.
To our collaborators and partners, for bringing their talent, experience, and perspective to every project.
And to every person who has been part of Puntoasterisco throughout more than 20 years of history.
Because no recognition is built alone. It is the result of conversations, lessons, projects, challenges, and decisions that, over time, shape the way an agency leaves its own mark.
Today, we celebrate being among Guadalajara’s leading advertising agencies.
Tomorrow, we will continue doing what brought us here: thinking, creating, learning, and evolving to keep building relevant brands.
Because after more than 20 years, we still believe there is always a different way to look at an idea.
And many times, that is exactly where the asterisk appears.
View the full Marketing4eCommerce México ranking:
https://marketing4ecommerce.mx/mejores-agencias-publicidad-guadalajara/
