Color innovation: the impossible color is now for real
For decades, color in the creative industries seemed limited to what nature and chemistry allowed. But science and technology have proven that what was once called “impossible” can now be achieved.
This is the case with Octanium, a futuristic shade born from the convergence of technological advances and creative vision. First introduced in the automotive industry, in Lamborghini's latest launch, Octanium is not just an aesthetic resource: it is a manifesto of innovation.
What once seemed exclusive to metals, light, or digital renders is now embodied in surfaces that play with perception, light, and emotion. For years, the dominant palettes in fashion, design, and technology played it safe: whites, grays, blacks, and neutrals that conveyed sobriety. Octanium breaks that hegemony, giving way to evocative shades that project alternative futures and bolder narratives.
This innovation arises from the intersection of science and creativity. New pigmentation technologies, nanotechnology, and optical developments allow us to bring to the physical plane what once existed only in fiction, such as in the worlds imagined by Terry Pratchett.
Just as ultramarine pigments marked a before and after in the history of art, today these advances are transforming the way we conceive of visual identity in different industries:
Automotive, where colors are differentiators of luxury and technology. Architecture and interiors, with finishes that interact with natural and artificial light. Fashion, where materiality redefines exclusivity and aspiration. Branding and marketing, which find new ways to tell possible futures in this symbolic palette.
As those responsible for charting paths of differentiation and relevance for brands, we know that these changes will set profound trends.
At Puntoasterisco, we explore territories where technology expands creativity: prints with invisible inks, corporate gifts that defy gravity, AR experiences that spark the imagination.
Want to see the world through our creative lenses? we believe in creating narratives together that are as brilliant and innovative as Octanium. Let's talk.
