Sucess Story: Summaem
Brand Summary
Client: Summaem
Since: January 2024
Location: Mexico - Nationwide
Sector: Construction
Development:
Website design, SEO content strategy, graphics and visual resources, and Google Ads campaigns.
Social Media & Website:
- FB: https://www.facebook.com/p/Summaem-100083346098725...
- IG: https://www.instagram.com/summaem/
- Web: https://www.summaem.com/
About Summaem
Summaem was born with a clear vision: to enhance safety and efficiency in high-altitude work. Founded by a team dedicated to innovation, it specializes in the rental and sale of certified industrial scaffolding, ideal for tasks such as construction, cleaning, and plastering in hard-to-reach areas. Offering a wide range of sizes, technical support, and maintenance services, Summaem has established itself as a benchmark in vertical solutions, partnering with those tackling projects that challenge heights.
Brand Objectives with Puntoasterisco®
Summaem recognized it was time to communicate what it had already proven in the field: being the most specialized company in industrial scaffolding, offering safe solutions and unmatched express service. From Puntoasterisco®, we set out to develop a new website from scratch with a clean, organic, and modern design that conveys trust and differentiation. Through SEO-optimized content, graphics, visual effects, and effective calls to action, we aimed to create a clear and professional user experience. The redesign also included Google Ads campaigns for key products, functional elements like a WhatsApp button, and a responsive structure. The goal was to position Summaem as the most specialized and reliable company in its field, helping it stand out in a competitive market and drive lead generation through a functional platform aligned with its identity.
Our Services
Web Development: We created a completely new website with a modern, functional structure that reflects the brand’s professionalism and forward-looking vision. The design aligns with Summaem’s values: safety, efficiency, and leadership in the sector.
SEO Content Strategy: We crafted all website content using search engine optimization (SEO) principles, incorporating relevant industry keywords. This ensures potential clients can easily find Summaem when searching for industrial scaffolding rental or sales services.
Graphics and Visual Resources: We developed the site’s visuals, ensuring a cohesive, professional, and distinctive brand identity. The visual proposal aligned with the brand’s objectives: approachability, trust, and solidity.
Brand Identity Unification and Strengthening: We redefined the site’s visual and narrative tone, retaining the original logo and colors but transforming its digital presence into a more cohesive, organic, and professional identity designed to attract new clients.
Implementation of Key Functional Elements: We included strategically placed call-to-action (CTA) buttons, subtle visual effects, and a WhatsApp contact button to facilitate direct conversions from the site.
Results-Driven Google Ads Campaigns: We implemented Google Ads campaigns focused on specific products and services, aimed at generating conversions or leads through the website.
The Results
The collaboration with Puntoasterisco® marked a turning point in Summaem’s digital presence. Through the complete website redesign, we established an online presence aligned with its true value proposition: professionalism, expertise, and leadership in height safety. The new platform not only elevated the brand’s image but also improved navigation, service communication, and user trust. Thanks to an effective SEO strategy and purpose-driven content, Summaem began ranking in search engines for relevant industry keywords. Concurrently, active Google Ads campaigns attracted qualified prospects and generated conversions directly from the site, turning the digital channel into an active sales tool.
Additionally, the website’s user interface (UI) design contributed to a more cohesive, modern, and approachable visual identity, reflecting the brand’s level of specialization. This new approach reinforced the message that Summaem offers not just products but reliable solutions with expert advice and express service. Today, the brand boasts a clear, attractive, and strategic digital presence, ready to scale alongside its business goals.Additionally, the website’s user interface (UI) design contributed to a more cohesive, modern, and approachable visual identity, reflecting the brand’s level of specialization. This new approach reinforced the message that Summaem offers not just products but reliable solutions with expert advice and express service. Today, the brand boasts a clear, attractive, and strategic digital presence, ready to scale alongside its business goals.
| Carlos de la Teja Art Direction |
| Laura Maceira Creative Strategy | ||
"Summaem is a structured brand, and its clear focus on objectives has allowed us to collaborate assertively and efficiently. Innovation is not only part of its product portfolio but also its organizational culture, which enabled us to work with creative freedom and achieve better results together." | "Innovation knows no boundaries, and a forward-looking vision is a way to nurture creative processes. | ||||
