This is about to happen: Puntoasterisco, Avery Dennison, and the reveal of “Project DESEO” at Bruna restaurant-gallery

Creative freedom

Puntoasterisco was one of three studios invited to explore specialty substrates and finishes. Through this process, we developed the visual narrative and labels for the “Sobre Deseo” (Deseo Envelope)—a collector's piece designed to inspire the food and beverage industry.

Under the concept “Awaken a new sense,” we set out to connect with emotions through the sensory attributes of each material. This collaboration became the ideal space to share our approach to strategic design applied to packaging.

Closing a great cycle

For our team, seeing this project come together is the best way to close out the year: it was a challenging, rewarding journey that shows what happens when technical craft truly serves a strong idea.

Join us in discovering the final result.

If you’d like to learn more about the creative process or receive a physical sample of the Sobre Deseo, get in touch with us.

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