In 2021, we saw significant changes in digital marketing due to the development of technology and internet connections. These technological changes have made consumers more digital, which has changed the way they purchase a product or service. Before making a purchase, most users first research the brand on digital platforms, compare it with their top competitors, and even look at reviews from past users.
The pandemic has caused a significant change in digital marketing; many companies have had to adapt to consumers’ needs to not remain in the past. Having your brand at the digital level can better visibility and help you stand out from the competition. In this article, which you can find on puntoasterisco.com, we inform you about the new digital marketing tendencies for 2022.
Ads can be bought using people's IP addresses and, more importantly, in real-time. Account-based makes digital marketing campaigns more accurate because they can be more personalized. These campaigns are beneficial for B2-B companies.
According to a report from We Are Social, more than 65% of internet traffic comes from mobile devices. As a result, many companies prioritize launching digital campaigns customized for these devices. It's also worth noting that the arrival of 5G technology will continue to drive mobile usage, as the goal of this network is to provide users with a better browsing experience, much faster and with real-time connectivity.
According to a CISCO report, video content will account for 82% of online traffic this year. In addition, videos are 53 times more likely to appear in the top positions. In addition, 93% of those implementing digital marketing strategies say that people don't want text, they want their questions answered through video or audio.
the entry of the Metaverse
One of the most surprising news of 2021 is the launch of Metaverse, launched by Facebook, the most used social network in the world. The Metaverse is a digital world where you can do many activities you usually do in the real world, through 3D avatars. Currently, many companies are investing in this platform, including governments such as South Korea.
According to Hubspot's Not Another State of Marketing Report 2021, inbound marketing will continue to trend just behind the use of video this year. In other words, creating quality content for websites, blog development, and branding will be necessary for marketing strategies.
They are selling products on the new social networks.
The launch of sale products on social networks, and people have a great demand for this type of virtual store; this year, Tik Tok added an e-commerce store in collaboration with Shopify. Also, Twitter has launched a Shopping tab, which is still in testing.